As war horses and as Colby-Sawyer athletes, Chargers are disciplined, strong and proud. One alone is a force to be reckoned with. Together in action, they make thunder on their way to victory.
Since 1975, Charger teams have captured numerous conference championships, NCAA and ECAC playoff berths, and many of our athletes have earned regional and national recognition. In recent years, students encouraged an update to the horse logo representing the teams; many felt that a more powerful animal would better represent athletes' accomplishments.
With the college introducing a new visual identity in its 175th year, the time was right to reinvigorate the athletic logo. Working with senior staff and college constituencies, Harp and Company of Hanover, N.H., the same firm that designed the new college logo with a modern rendering of the cupola against a backdrop of mountains, led the charge in creating a new athletic logo.
We created the new Chargers logo in conjunction with the college's new visual identity, says President Tom Galligan. There are great things happening at Colby-Sawyer and we wanted the Chargers' logo to reflect that energy and vibrancy. The new logo depicts action and forward momentum.
Athletic Director Deb McGrath '68 says that it made sense to review and revise the athletic logo to incorporate more strength and power into what some called the flying horse. We anticipate that alumni as well as current and prospective students will embrace the change easily, and we look to build on the excellence, strength and power of the new brand, says McGrath.
Team uniforms will sport the new logo this fall, and Colby-Sawyer's competitors will see there's a new Charger coming their way.
Colby-Sawyer College is a comprehensive college that integrates the liberal arts and sciences with professional preparation. Founded in 1837, Colby-Sawyer is located in the scenic Lake Sunapee Region of central New Hampshire.
Colby-Sawyer College, 541 Main Street, New London, N.H. 03257 (603) 526-3000