sport management

Plan, Lead, Organize and Control: The Need for Educated and Trained Sport Managers

Whether a Little League game or the World Series, a spectator's experience is influenced by the way the event is managed. read more…


ESS Internships…

Sport Management majors gain valuable professional experience through a required internship.

Career Opportunities…

An increased demand for professionals with expertise in athletic training creates a variety of opportunities.

ESS Club…

One of the most active student organizations on campus, the ESS Club is designed to develop skills and build connections outside the classroom.

ESS Faculty…

Sport Management majors learn from experienced, expert faculty members.

ESS Symposium…

Every spring the Symposium focuses on a chosen theme with speakers who are experts in their fields.

B.S. in Sport Management

The Sport Management major integrates the study of sport and business with practical experience. Colby-Sawyer's curriculum is guided by the standards of the National Association for Sport and Physical Education and the North American Society for Sport Management.

There are four concentrations to select from in this major: sport business, sport information and media, sport studies and sport and recreation. Through work in the classroom, research and field experience, students gain the necessary knowledge and skills to work in various sport industry settings such as marketing and promotions, corporate sales, ticketing and finance.

Students assume leadership in the implementation and development of sport programs as coaches, athletic directors, directors of recreation or facilities coordinators.

Grad School Affiliations and Pre-Professional Programs…

Colby-Sawyer has affiliation agreements to assist qualified baccalaureate degree graduates from Colby-Sawyer College in gaining admission into the graduate programs at Plymouth State University and Springfield College. The ESS major is a strong foundation for careers in physical therapy and other fields in healthcare.

Program Highlights

  • Two internship experiences are required within the major.
  • Colby-Sawyer has affiliation agreements to assist qualified candidates into the graduate programs at Plymouth State University and Springfield College in Springfield, Mass.
  • Students may complete a Coaching Certificate, a formal acknowledgment of training in coaching that is recognized by most states in the U.S. and all six New England states.
  • Students design and conduct a research project in their senior year.
  • An annual symposium allows students to meet nationally recognized individuals working in their field.

Recent Internships

  • Administrative intern— Seacoast United
  • Athletics management— Ipswich Public Schools
  • Baseball Operations intern— Cooperstown Dream Park
  • Hole in the Wall Gang Camp
  • Intern—Football Association of Ireland
  • Marketing—Völkl Tennis
  • Marketing and administrative intern— Princeton
  • Rays Baseball Club
  • Marketing intern—New England Patriots and Revolution
  • Media relations—Indianapolis Indians
  • Program assistant—Royal Caribbean, Int'l.
  • Sports reporter—Newburyport Daily News
  • Sports and recreation program specialist
  • Stadium operations—Roger Dean Stadium
  • Web video—Major League Lacrosse

Career Paths

  • Assistant director of athletics and media relations—University of Alabama
  • Capital project analyst—Harvard University
  • Director of programs—Special Olympics
  • Director of sponsorship sales—Indianapolis Colts
  • Founder and director—Metro West Sports Center
  • Head women's tennis coach—Ida College
  • Manager of national team events and marketing—USA Volleyball
  • Vice president of corporate sales—San Francisco 49ers

Sport Management Student Outcomes

All graduates of the sport management program will:

  • understand basic business principles that provide a foundation for managing sport;

  • understand the principles and concepts of management, administration, and leadership as they relate to sport;

  • be able to implement a personal philosophy as it relates to social responsibility and ethical issues in sport;

  • be able to implement a marketing plan for sport;

  • understand basic legal concepts as they relate to sport and be able to implement strategies to reduce risk;

  • understand how recreational, school, professional, and international sport are governed;

  • know the processes for planning, designing, and operating a sport facility; and

  • understand the reciprocal relationships of socio-cultural influences and sport.