iGive2CSC Shows Students the Meaning of Small Gifts
Support of the Colby-Sawyer Fund is vital to the college's well-being and to the quality of our current students's experience. To heighten awareness within our student body of the fund's importance to them and instill a spirit in philanthropy in them before they become alumni, the Office of Alumni Relations and Annual Giving launched the iGive2CSC campaign this year.
Jessica McCabe '09 designed a series of posters that were displayed around campus shortly after the fall 2009 term commenced. This was followed by an e-mail campaign that began in November and concluded in March 2010. The iGive2CSC campaign encouraged students to make a gift of $2 to the Colby-Sawyer Fund. Highlighting the importance of participation, the campaign sought to teach students that even a small gift, when combined with other small gifts, could have a meaningful impact.
All students who chose to make gifts were entered into a raffle with prizes that included tickets to see the Boston Red Sox. Winners were selected during a campaign closing event held at the Lethbridge Lodge, attended by President Tom Galligan. Megan Ruggiero '10, who was featured in the college's direct mail fund-raising efforts, spoke to the students present about the importance of giving back.
In all, 115 students chose to support the Colby-Sawyer Fund, some with larger gifts than $2, raising a total of $333. Students were given the choice of several areas to direct their gifts and some of the most popular were scholarships, student life and green initiatives on campus. These results, though modest, were judged a success in deepening understanding of the role philanthropy plays in college life.
-Mike Gregory, Assistant Director, Alumni Relations and Annual Giving